Problem
Zook was a numbers-driven business where success was measured mainly by financials and upfront bids. This often limited deeper relationships with customers, who initially viewed projects as transactional rather than collaborative.
Solution
By embedding Serving Leader values into hiring, reviews, daily management, and customer engagement, Zook created a culture built on trust, collaboration, and problem-solving that went beyond price.
Outcome
Since adopting the Serving Leader model, Zook has doubled in size and become a leading company in Central Pennsylvania. Customers now choose them for major projects because they know Zook will partner closely, deliver reliably, and help solve complex challenges.
The Serving Leader values changed everything—we embedded them into hiring, reviews, and daily work. That shift helped us become a leader in our industry.