Challenge
Rapid growth without alignment
As Brubacher Excavating expanded, leadership felt stretched. While business was booming, teams weren’t always aligned, and cultural consistency was difficult to maintain. Leaders faced tension between managing fast growth and sustaining excellence.
Our company was growing quickly, but we weren’t always aligned, and at times our culture didn’t reflect the values we wanted to live out as leaders.
Solution
Through the Serving Leadership framework, Brubacher’s leaders discovered how to translate values into daily practices. By embracing the Five Actions of Serving Leadership™, they built trust-based communication, aligned their leadership team, and made purpose the foundation of decision-making.
The Serving Leadership model gave us a framework to lead differently. We learned to align our leadership team and live out the Five Actions in practical ways.
Outcome
A stronger, more unified culture
The results have been transformational. Brubacher Excavating now has greater accountability, team empowerment, and cultural cohesion. Leadership is no longer about authority, but about serving. The company operates with greater clarity, consistency, and purpose—and continues to flourish.
Our teams are more accountable, more unified, and more consistent. The culture has shifted—we now see leadership as service, and that perspective has helped our company flourish.